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ROI Calculator

Calculate the return on investment (ROI) for your marketing campaigns or business initiatives.

$

Total cost of your marketing campaign or business investment

$

Total revenue attributable to this investment

The time period over which the revenue was generated

Results

Fill in the form and click "Calculate" to see your ROI

Understanding ROI

What is ROI? Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment. ROI is calculated by dividing the net profit by the cost of the investment, then expressing it as a percentage.

How to Interpret ROI:

  • Negative ROI: The investment is losing money.
  • 0-100%: The investment is profitable, but may not be optimal.
  • Above 100%: The investment is highly profitable, returning more than was put in.

Best Practices: Compare the ROI of different marketing channels or campaigns to optimize your marketing budget. Consider the time period when evaluating ROI — some investments may take longer to generate returns.

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