Email Marketing KPIs Explained:
- Delivery Rate: The percentage of emails that were successfully delivered to recipients' inboxes. A low delivery rate might indicate issues with your email list quality or sender reputation.
- Bounce Rate: The percentage of emails that couldn't be delivered. High bounce rates can harm your sender reputation and indicate the need to clean your email list.
- Open Rate: The percentage of delivered emails that were opened. Subject lines and sender names have the biggest impact on open rates.
- Click Rate (CTR): The percentage of delivered emails that received at least one click. This measures overall email engagement.
- Click-to-Open Rate (CTOR): The percentage of opened emails that received clicks. This measures how effectively your email content drives action once someone opens it.
- Conversion Rate: The percentage of people who clicked and then completed a desired action. This measures how effectively your post-click experience converts.
Tips to improve your email marketing metrics:
- Regularly clean your email list to remove invalid addresses and improve delivery rates
- Test different subject lines to improve open rates
- Make your call-to-action buttons clear and compelling to increase click rates
- Segment your audience to deliver more relevant content and improve all metrics
- Optimize your landing pages to improve conversion rates
- A/B test different elements to continuously improve performance