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Blended Customer Acquisition Cost Calculator

Calculate the average cost to acquire a new customer across all your marketing and sales channels.

Blended CAC Calculator

Time period for which the costs were incurred

$

Sales team salaries, commissions, tools, etc.

$

Ad spend, content creation, marketing team costs, etc.

$

Any additional labor costs related to customer acquisition

Number of new customers acquired during this period

Understanding Blended CAC

Blended Customer Acquisition Cost (CAC) measures the average cost of acquiring a new customer across all marketing and sales channels. It provides a comprehensive view of how efficiently your business is growing its customer base.

Formula:

CAC = (Total Sales + Marketing + Labor Costs) / New Customers Acquired

Why this metric matters:

  • Evaluates the efficiency of your customer acquisition efforts
  • Helps determine if your business model is sustainable
  • Provides context for customer lifetime value (LTV)
  • Guides budget allocation across different marketing channels
  • Serves as a benchmark for tracking improvements over time

Industry CAC benchmarks:

SaaS

$250-$300

E-commerce

$45-$200

Financial Services

$175-$800

B2B Services

$300-$500

Consumer Apps

$80-$200

Retail

$10-$150

Note: For more granular insights, consider calculating channel-specific CAC alongside your blended CAC to identify your most cost-effective acquisition methods.

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